Stephen Spielberg and George Lucas have added their two cents on the current crisis in the film industry. Speaking at the University of Southern California’s School of Cinematic Arts on Tuesday, the pair reiterated many of the same problems that Steven Soderberg has recently spoken about.
It’s faintly ridiculous to hear Spielberg and Lucas complaining about difficulties in securing distribution (well, Spielberg at least), but I’m glad that this debate is taking place. If Cinema has any long-term future, diversification is key. The millions of dollars spent on marketing sequels that already have a guaranteed audience is wasted money that could be used better elsewhere.
The major studios need to stop second-guessing its audience, and start taking risks on originality and new talent.