Element Pictures have announced that the, uh, hotly-anticipated documentary Mattress Men will be released in cinemas and on demand on 7th October.
Directed by Colm Quinn and produced by Ciaran Deeney and David Clarke, Mattress Men has been doing the rounds at Hot Docs in Toronto and the Sheffield Documentary Festival.
From the official synopsis:
In an attempt to save his struggling mattress business, sixty-something Michael Flynn reinvents himself as the eccentric online personality ‘Mattress Mick’ under the guidance of his good friend Paul Kelly. Paul, burdened with debts and living with his family in inner city Dublin yearns to get a full time contract working with Mick. Using all his marketing savvy and entrepreneurial skills, Paul embarks on a mission to make Mattress Mick a viral sensation.
Disclaimer: Searching YouTube for “Mattress Mick” will result in a time-devouring wormhole of ever increasing weirdness. Mattress Mick is not to be confused with Big Mickey, the Longford-based mattress mogul. Screentime.ie does not endorse, and is not affiliated with, any discount mattress and/or furniture outlets.
Mattress Men is released on 7th October.